Step Into Summer With BeachCult

BeachCult represents a way of life, a choice of being, and a devotion to beach culture.


A window into that irrepressible Cape Town cool. BeachCult features tailored and bohemian luxe beachwear by designer Joanna Hedley specialising in locally designed prints and handmade in Cape Town by local artisans. Available at The Watershed (Shop F46), Mememe, Purr and online Also available in Johannesburg at CARTYÉ and Stella & Jade, in Durban at Unison Store Durban.

Joanna Hedley is the UK born, South African raised, wanderlust driven creative force behind the luxury beach, swim and resort wear brand BeachCult which has gone from strength to strength in South Africa since opening in 2011, filling a much needed gap in the market for high quality, European style summer wear. Her creations are her bohemian love children and focus on building a sustainable, free spirited luxury brand.

Be sure to tune in today at 12:00 when our host chats to Joanna Hedley.

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