State Of The Media – February 2019

Our host, Nadia Hearn launches a brand new feature, #StateOfTheMedia – brought to you by Bizcommunity.

TUNE IN NOW

In this show Nadia chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of Press Office Department at Bizcommunity.com

We’re well into the swing of things in the SA marketing and media space, this month of love…Unfortunately, consumers are just not feeling the romance with brands. For example, Woolworths buckled to pressure and pulled what’s been called a “gender stereotyping” Valentine’s Day campaign.

#LoveAlwaysWins featured in store ads aimed at males and females, with phrases like, “she uses your razor to shave her legs” and “He uses your perfume for air freshener.” A spokesperson has commented that the campaign was intended as a light-hearted reference to the clichéd idiosyncrasies within so many relationships, rather than any gender stereotyping.

Coca-Cola has also responded, to what’s now known as the “vagina can” incident. The gist of the story is that a can was printed with the Tsonga word: “Xitombo” printed on it, which went viral on social media. As a result, Coca-Cola is terminating its nationwide Share a Coke activation at the end of February.

Speaking of big brand names, if you missed out on attending the sold-out #BizTrends2019 #BizTrendsLive event, set aside your FOMO as you can read through Jessica Tennant’s comprehensive coverage of all the insights shared by Bizcommunity’s own Louise Marsland, as well as Lesley Adams of Cinemark, Carmen Murray of Boo-Yah!, Dali Tembo of Instant Grass, Dr Sibongile Vilakazi of Kantar TNS, Bronwyn Williams of Flux Trends, and Mr Alan Knott-Craig of Herotel.

Check Out Previous Episodes Here

Still on the topic of industry superstars, February’s all about that most expensive advertising extravaganza, the American Super Bowl, and SA’s own Melusi ‘Mloo’ Mhlungu got to make a 2019 Super Bowl ad, as he now works at David Miami. I found out how he brought his dream to life.

Lastly, ahead of World Radio Day tomorrow, 13 February, I also found out why Mastercard is becoming a sonic brand. Following on from the change in its naming convention a few weeks ago, resulting in the brand dropping the word ‘Mastercard’ from its iconic logo, in select contexts, it’s released a global melody that will extend to musical scores, sound logos and ringtones, as well as hold music and point-of-sale acceptance sounds.

 

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