State Of The Media – December 2018

Our host, Nadia Hearn launches a brand new feature, #StateOfTheMedia – brought to you by Bizcommunity.com.

TUNE IN NOW

In this show Nadia chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of Press Office Department at Bizcommunity.com

Some of the discussion topics on this episode include what trends you can look forward to in 2019 as well as revealing the official Pantone colour of the year. For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This year’s colour is “in reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”

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