On The Flipside With Lynette Hundermark

Lynette is the  co-founder, MD and Chief Product Officer  of Useful&Beautiful (U&B)


The company specialises in the creation of digital products, with a strong focus on mobile apps and mobile optimised sites , as lets be honest, in Africa your gateway to digital is your mobile phone!  U&B services include digital, mobile and product strategy, with a very strong focus on user experience and design that is both functional and aesthetic. The also assist companies with their customer experience strategies.

Lynette has been a keynote speaker and panelist at many tech events and workshops over the years. In this time Lynette was disappointed at the number of women that not only attended these events, but more importantly the lack of female speakers at these tech events given how popular computer studies are amongst female students at a tertiary level. After winning her accolades last year, many females in the tech space reached out to her praising her for her work and asked if she could mentor them.

Lynette also noticed a gap in the market where events and conferences in the tech and digital marketing sectors were always hosted separately. The Moving To Mastery: Women in Tech and Digital conference aims to break down silos between tech and digital marketing by addressing the topics of demystifying AI, machine learning, and advanced social media.


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