Let Your Personality Pick Your Fragrance

We are joined by Rushana, owner of Fragrance company YOUGHAZI


Youghazi is a home-grown, Proudly South African brand that pays homage to high-end designer perfumes that you know and love. Bottled and packaged with sustainable business etiquette practices, Youghazi is the perfect alternative value-for-money product that doesn’t skimp on quality or smell.

Founded in 2010 by award-winning entrepreneur Rushana Meyer, Youghazi has grown from strength to strength. The founder picks out one of Youghazi’s signature fragrances based on our hosts personality. Have a listen below:

The fragrance empire was inspired by Rushana’s Entrepreneurial Leadership studies in Nevada, USA. This winning business concept, coupled with Rushana’s passion for people, created the formidable Youghazi brand.


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