Introducing Dot Network

Dot Network platform features a number of segmented audience data groups that allow you to reach people across Africa with similar interests.

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Creating audiences with common-interest areas means that marketers who use Dot Network already have a refined audience and their messages are guaranteed to reach the best people for them.

Dot Network uses sophisticated software to help companies target specific individuals with the right message at the right time. Audiences are defined by demographics, interest areas, online behaviour and legal and live location. These defining parameters mean that messages sent through Dot Network are relevant to audiences and cut through the noise of other advertising.

One of Dot Network’s strengths is its adaptability, which lets Dot Network build custom audiences for an advertiser’s exact needs on a variety of platforms. It does this by matching first-party data that is collected directly by the client, to create look-a-like audiences, spreading the marketing message to people who behave in the same way as target audience groups.

What drives Dot Network

Dot Network is software based, allowing companies to buy space on the most efficient media platform at the optimal price. And media space is bought with real-time bidding, which means that advertisers can get the best rate for each message and the campaign overall. Every cent of the media budget works as hard as it can and campaigns are measurable, so they can be refined based on performance.

Individuals are targeted across platforms and devices. This omni-channel approach relies on the fact that consumers use multiple devices – searching for a certain product on their smartphone, but perhaps only completing the purchase on their laptop the next day. Dot Network helps optimise each medium, tracking the customer journey from awareness to sales.

“With Dot Network, we want to show advertisers exactly who they are talking to so that they can refine their campaigns and meet their sales objectives at the optimal price,” says Grant Shippey, CEO of Amorphous Stride.

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