Here’s What It Takes To Build A 21st Century Brand

With the rise of the connected individual, marketers must re-think the way they build a brand to be future fit for the digital savvy consumers.

TUNE IN NOW

There are many challenges and opportunities as we chase the ideal way for brands to connect with consumers. I had a candid conversation with seasoned and award-winning marketing professional, Benjamin Schoderer who leads Digital for Yum! Brands in Africa on the KFC brand and was recently named “Marketer of the Year 2018” at the IAB Bookmarks in March.

Anna Vaulina, Head of the IAB SA Marketing Council adds, ”As the IAB SA we are extremely excited to have Benjamin and YUM! recognised for brilliant work in the digital space. As the South African digital advertising industry matures, it is exciting to see individuals like Benjamin championing the way brands use digital to meet their objectives in a way that engages and has a positive impact on their customers.”

Our host, Nadia Hearn chats to Benjamin Schoderer. Have a listen below:

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