EVERYTHING Beauty Expo Comes To South Africa

A beauty shopping extravaganza to inspire the goddess in you!


This summer South African women will get the opportunity to explore and channel their inner goddesses at the inaugural EVERYTHING beauty 2018 industry retail show that kicks off in Cape Town over the first weekend in December this year.

Tune in tonight at 6pm to hear more.

With the growing influence of feminine power in the world today, there couldn’t be a better time for women of all backgrounds and persuasions to discover their personal strength through the exploration of inner and outer beauty, and treat themselves to a day of pampering and inspiration.

In partnership with Glamour Magazine, leading events agency Global One Events – associated with Ambiente Messe Frankfurt, Expo 2017 Anstana and the London Investor Show – will host the two-day EVERYTHING beauty 2018 at the Cape Town International Convention Centre come year-end.


Pioneered in New York and London earlier in the year, EVERYTHING beauty is an innovative marketing platform for the cosmetics industry. A mega consumer event/pop up mall dedicated to all things beauty-related, the show brings top local and international skin and hair care, make-up, nail and fragrance brands under one roof for a sales extravaganza and unique celebration of the divine feminine.

With a strong emphasis on niche and boutique beauty brands, the event provides an important platform for these companies to showcase and sell their products and services, and an ideal opportunity for customers to discover the freshest industry trends, to shop and network to their hearts’ content.

“We are very proud to bring EVERYTHING beauty to South Africa, and look forward to creating an exquisite event in Cape Town” says the event director Jeni Elena Kostova.

“The cosmetics trade is a very competitive one. It is difficult for niche brands to compete with the giants of the industry. Through this event, we aim to bring all the beauty brands under one roof and even the keel, so to speak.”

The event is organised as a strategic partnership between EVERYTHING beauty and Glamour Magazine – one of the most iconic beauty titles in the world. The association is invaluable for participating brands landing instant visibility and credibility.

EVERYTHING beauty 2018 takes place on 8 and 9 December 2018 at Cape Town International Convention Centre. The event promises great entertainment and value to visitors, with live hair and make-up demonstrations, celebrity appearances, and talks by social media influencers and other beauty gurus, plus much more.

As part of the EVERYTHING beauty 2018  programme, Global Events is proud to announce an appearance on both days of the event by the hugely popular beauty blogger, make-up artist and social media influencer Maya Janeska (popularly known as Maya Mia) – who boasts almost 70 thousand Facebook followers, a following of 1.4 million on Instagram, and almost 1.1 million YouTube subscribers.

Participating brands will also offer customers a wide variety of exclusive special offers – perfectly timed for the summer season.

Tickets are available through the event website www.everythingbeautyexpo.co.za or at the door, with an early bird discount available for online bookings. For more information visit the event’s web page: www.everythingbeautyexpo.co.za or contact Global One Events: Tel: 082 055 6608, 021 790 3143.

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