Adventure Bootcamp Launches #WeAreWomen Campaign

Twelve years after launching in South Africa, Adventure Boot Camp is evolving, with a refreshed new look and feel.


To celebrate they have launched the #WEAREWOMEN campaign and have challenged all women to find their strength. Be sure to tune in to In The Loop this Friday at 5pm to learn more.

Adventure Boot Camp is a fun outdoor exercise programme for women of all fitness levels. It is a non-judgemental environment with no monotonous routine or sweaty gym equipment. Adventure Boot Camp is not your traditional boot camp – fun and laughter is unavoidable at sessions, and there is not a drill sergeant in sight. It is just a group of women all striving to achieve a healthier lifestyle.

The sessions are led by qualified trainers, who are there to motivate campers to complete their one hour of exercise a day. Participants get all the benefits of training with a personal trainer at a fraction of the cost.

“Adventure Boot Camp has not only inspired me to work hard and get fit but I have found I can push my body harder each camp and I’m feeling great! I’ve made amazing friends and I feel like I’m part of a family when I arrive at camp each night,” says Holly van Jaarsveldt, Adventure Boot Camper.

Adventure Boot Camp is centered around the power of an all-female community and the continued desire by women to come forward and take control of their lives and destinies. The call to action challenges women to come together to celebrate everything about women that makes them strong – physical strength, female strength and the strength of community.

“This year is one in which we will continue to see the rise of strong and inspiring women as they take centre stage. There is no doubt that 2018 is one in which women will come together as a force to be reckoned with, and so it made sense to connect the idea of our sense of community with an inspiring call to action,” says Alisha Mackintosh, Marketing Manager of Adventure Boot Camp.

The challenge launched with a video showcasing real life Adventure Boot Campers, and contains a simple message:

Adventure Boot Camp is inviting women to join the community and try it out for themselves. An Open Boot Camp will be held on the 24th February at seven locations around the country, where all women are welcome to join.

Those who attend this camp, during February and March, are invited to share an image of themselves, on Facebook or Instagram, with the caption “I am a woman and I am…” and say something positive about themselves and hashtag #WEAREWOMEN.

You could win a month free at Adventure Bootcamp. During the same period, first-time campers can bring a friend for free for the first session.

There are a number of locations around the country, so those interested can find out more and sign up.

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